What are the essential aspects of a great Psychology Today profile? What should you NOT be doing? How can you set up your Psychology Profile to bring in more client leads and increase conversions?

In this podcast episode, Joe Sanok speaks about how to optimize your Psychology Today profile with Aaron Price. 

Podcast Sponsor: Headway















I want to thank Headway for sponsoring this episode. If you run a group practice, you know that accepting insurance can be overwhelming. Between credentialing, billing, and payroll, the admin side can easily take over your week. Headway was built to help you handle this — and they’re the only platform designed specifically for in-network group practices.

Whether you’re growing your team or running an established practice, Headway makes the business side easier with faster credentialing, higher per-session rates, and biweekly payments your team can count on.

They work with therapy, psychiatric, and hybrid groups — and there are no subscription fees. Just the support you need to run your practice with ease.

Run your best group practice with Headway — trusted by thousands of group practice leaders to simplify insurance admin and reach more people through in-network care.

Curious how Headway can work for you? 

Meet Aaron Price















Aaron Price is a seasoned marketer, software developer, and founder whose personal journey with therapy over the past seven years sparked the creation of Therapy Profile Pro. He’s spent his professional life building technology and leading marketing initiatives in the education and tech sectors, and he now channels that expertise toward helping therapists connect with the people who need them.

Visit Therapy Profile Pro.

In This Podcast



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How not to create a Psychology Today profile 



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What makes a good Psychology Today video?



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How to use your profile to bring in more client leads 



*

Aaron’s advice to private practitioners 





How not to create a Psychology Today profile 

There are a couple of common mistakes that people make when they create their Psychology Today profiles that do more harm than good. These are the things you should avoid doing: 

1 – Not using all three paragraphs 

2 – Not using a warm, professional profile photo 

3 – Not using targeted keywords 

4 – Not using your listing 

5 – Not using filterable specialties that clients use to search for therapists 

6 – If you accept insurance, not using the check box

7 – Not being specific and veering towards only being a generalist



One of the biggest things [to remember] is when we think about our endorsements and intro video, the three paragraphs of our personal statement, all of it: how do we tell a cohesive story? How are we the expert? How are we the specialist when it comes to one specific thing? (Aaron Price) 



What makes a good Psychology Today video?

First off, you are already doing great even if you just use the video feature and upload one, because so few therapists do it. 

18:10 – 18:41 So many therapists don’t have a video [on their Psychology Today profiles]. This is a huge miss for two reasons: the first reason is that therapy-seekers love the video … The second interesting one is on Psychology Today, profiles with a video are actually going to be shown mo...